UC Berkeley Study: Utility Proposals Could “Throttle Demand for Rooftop Solar”, Make Decision to Go Solar More Difficult for Consumers

Berkeley - November 4, 2015 – A study by Professor Justin McCrary of the University of California, Berkeley, an economist with Berkeley Law and the National Bureau of Economic Research, found that proposals at the California Public Utilities Commission (CPUC) on the future of solar net metering by the state’s monopoly utilities and the CPUC’s Office of Ratepayer Advocates (ORA) would severely impede the adoption of rooftop solar in the state.

McCrary’s report, titled “Impacts of Rooftop Solar Adoption from Proposed Changes to California’s Net Metering Policy,” evaluated proposals from Pacific Gas & Electric, San Diego Gas & Electric, Southern California Edison, as well as the ORA according to principles of the economics of consumer decision-making.

“One of the main characteristics of the current [net metering] program is its simplicity: it is easy to understand that no matter how the energy produced by the solar system is used, it will result in a deduction on a consumer’s total bill,” the report said. “The proposed changes to California’s [net metering] program by the [utilities] and ORA will greatly increase the complexity of the decision that consumers face when considering rooftop solar adoption… In short, consumers will be discouraged from adopting by the sheer complexity of the choice they face.”

According to McCrary, the methodology used by CPUC staff to help evaluate different proposals does not account for consumer behaviors specific to an economic decision like going solar, including:

• Discount rates and present orientation (consumers may undervalue the long-term benefits of rooftop solar);

• Risk aversion given uncertainty;

• Limited attention and bounded rationality (consumers have limited attention and capacities to perform complex calculations and trade-offs).

Given the long-term nature of the rooftop solar investment and the dynamics of consumer demand, McCrary recommends that the CPUC consider how any changes to the net metering tariff will affect the riskiness and complexity of the homeowner’s decision to install solar. In fact, he warns that policy uncertainty can have an outsize impact on such complex consumer decisions, and thus the CPUC must be cautious and measured in its decision. The study says that the CPUC should “move deliberately and incrementally in order to avoid fully and durably throttling consumer adoption of rooftop solar.”

The report compared the California utility proposals to new fees and rate structures for new rooftop solar adopters in Arizona’s second largest electric utility territory, Salt River Project (SRP). The changes adopted by that utility caused rooftop solar applications to collapse in its territory.

Latino Victory Project Files Letter to Public Utilities Commission in Support of Continued Solar Net Metering

Latinos 20% of California Solar Workforce, Benefit from “Clean Energy Jobs Boom”

SAN FRANCISCO -- The Latino Victory Project (LVP) sent a letter to the California Public Utilities Commission (CPUC) today declaring its support for solar net metering.

Latino Victory, co-founded by Eva Longoria and Henry R. Muñoz III, is an ambitious, non-partisan effort to ensure the voices of Latinos are reflected at every level of government. The Latino Victory PAC supports Latino candidates across the country and engages Latino voters and donors to support Latino leaders in order to elevate and advance American values.

The filing is a response to actions by the state’s investor-owned utilities proposing to make California the first major solar state to abandon net metering, a cornerstone policy of every successful solar industry across the country. The utility proposals would put future customers’ ability to go solar at risk. The CPUC will likely determine the fate of net metering in California by December 31, 2015.

The letter noted that 65 percent of Latino voters are either very or extremely concerned about climate change and 74 percent of Latino voters believe it is very or extremely important for California to develop renewable energy sources, including solar.

“The reason for this [strong support] is because our community stands to suffer most from the effects of climate change,” wrote Cristóbal J. Alex, the President of the Latino Victory Project, noting that 39 percent of Latinos live within 30 miles of a power plant. “We also stand to benefit most in the event of a clean energy jobs boom.”

“California Latino communities benefit from rooftop solar and net metering.” said Bernadette Del Chiaro, Executive Director of CALSEIA, noting that 20 percent of the state’s solar workforce is Latino. “The benefits of clean air and good green jobs simply won’t happen throughout Latino communities without net metering. Rooftop solar is local and that means the benefits are local.”

Net metering is a program that credits solar consumers for the surplus electricity they export to the grid. The program has helped fuel the transformational growth of solar across the state. Before the end of this year, the CPUC will decide on the future of net metering, including options proposed by the three investor owned utilities, PG&E, SCE, and SDG&E, all of which include fees and rates designed to make solar uneconomical. Solar advocates are protesting these changes and are highlighting the conflict of interest inherent in monopoly utilities trying to squash competition to protect profits.

LVP’s letter is among dozens being submitted to the CPUC on their impending net metering decision. In sending a strongly worded letter in support of net metering for solar, LVP joins with other diverse voices calling for protecting rooftop solar, including affordable housing advocates, prominent Central Valley farmers and agricultural organizations, over 75 local elected officials, environmental justice organizations, and businesses across the state.

View the Letter

Hundreds Protest SCE’s Anti-Solar Proposal near California Public Utility Commission’s LA Headquarters

Diverse coalition rallies against anti-solar utility proposals; speakers defend consumer choice and highlight public health benefits of solar

Wednesday, October 21, 2015

LOS ANGELES - More than 300 Southern Californians, armed with signs and chants, rallied on Wednesday to protest Southern California Edison’s (SCE) proposal to the California Public Utilities Commission (CPUC) that would cripple rooftop solar power and eliminate consumer choice.

The rally featured live performances by Malik Yusef, a five-time Grammy Award winning poet, and Antonique Smith, a Grammy-nominated recording artist and actress. Speakers included Los Angeles Councilmember Paul Koretz, Rev. Lennox Yearwood Jr. President of the Hip-Hop Caucus, students from a local elementary school, and Michelle Kinman, Clean Energy Advocate for Environment California. Attendees also included including school children, ratepayers, business leaders, solar advocates, and the Hip Hop Caucus’ nationwide bus tour.

“It’s not an accident that California is the nationwide leader in solar energy, with more solar power installed on homes, schools, businesses, farms and parking lots than any other state,” said Michelle Kinman, Clean Energy Advocate with Environment California Research & Policy Center. “Weakening the primary policy that helped us reduce pollution and spur a new and vibrant clean energy economy would be a huge mistake for California.”

SCE’s proposal would end net energy metering, a critical state policy that makes rooftop solar more accessible to Californians. SCE, like other utilities across the state and nation, is attacking net energy metering because it is trying to slash market competition and limit consumer choice. Net energy metering allows consumers with solar panels to receive full retail credit for the excess electricity they send back to the grid. Net energy metering is the bedrock policy that has allowed California’s rooftop solar industry to grow tremendously, primarily by making the technology accessible for low-to-moderate income households.

Rally speakers highlighted how Californians have benefited from consumer choice, market competition, cleaner air and cleaner water, especially for communities of color, as well as tens of thousands of local jobs. Rally speakers followed by saying that all of this is at risk in California as the CPUC considers the utility proposals.

“Rooftop solar power gives consumers unprecedented choice and control over their energy future,” said Bernadette Del Chiaro, executive director of the California Solar Energy Industries Association, which participated in today’s events. “SCE has no business pressuring state regulators to eliminate competition by gutting pro-solar policies like net metering.”

Last week, a statewide poll of California registered voters’ opinions of rooftop solar power and related policies was released and found that 83% of respondents feel that utilities should not interfere with net energy metering policies according to a poll commissioned by CalSEIA, a non-profit that represents the common interests of the California solar industry, and Brightline Defense, a policy advocacy non-profit that focuses on quality-of-life improvements in low-income communities and communities of color, particularly those historically polluted by dirty power plants. The LA community voiced their opposition to the anti-solar proposals as the rest of the state agrees that the CPUC should not accept the utility proposals.

California’s two other major utilities, PG&E and SDG&E, have submitted similar proposals, which would remove energy choice for customers and threaten California’s progress on solar power. Go to www.saverooftopsolarca.com to sign the petition to protect rooftop solar in California.

New Poll: Overwhelming Support For Rooftop Solar Power And Related Policies Among California Voters

San Francisco – A new statewide poll of California registered voters’ opinions of rooftop solar power and related policies shows that 90% of Californians favor rooftop solar power as a way to generate electricity, and 88% feel that more should be done to encourage rooftop solar power. The vast majority of voters polled (80%) disapprove of utility proposals to reduce compensation to customers who install their own rooftop solar power systems through a program called net energy metering, and 83% believe utility companies have no business trying to eliminate the competition from rooftop solar panel owners. The poll was conducted as the California Public Utilities Commission deliberates whether to continue the state’s successful net energy metering policy.

“Solar power is the most popular energy resource in California, highly favored for its ability to give consumers choice and control over how to power our homes, schools, and businesses,” said Bernadette Del Chiaro, executive director of the California Solar Energy Industries Association (CALSEIA), which co-commissioned the poll along with Brightline Defense. “The public is strongly opposed to utilities interfering with consumer access to solar by attacking net metering. They think the state should do more to encourage rooftop solar, not make it more expensive.” 

The poll also showed strong numbers of Californians, 82%, see rooftop solar as an important way to reduce the threat of climate change, and 74% see it as a way to reduce the need to build more polluting power plants typically located in disadvantaged communities.

“It makes no sense for California to build dirty power plants when we can generate our electricity directly from the sun,” said Eddie Ahn, executive director of Brightline Defense, co-commissioner of the poll. “Californians want the state to do more to make solar accessible to more people, particularly with our communities most in need of clean renewable energy.”

Highlights from the poll:

• Rooftop solar power received high marks (90%), compared with wind (88%), natural gas (71%), geothermal (65%), nuclear (46%) and coal (31%). 
• 8 in 10 Californians disapprove of utility efforts to reduce compensation for surplus electricity generated by rooftop solar panels by more than 50%. 
• Californians overwhelmingly (92%) believe consumers should have a choice to install rooftop solar panels, as opposed to relying solely on their utility company. 
• Seventy-nine percent (79%) of Californians believe utilities should not be allowed to interfere with the transition to renewable energy just to save their own profits. 
• 7 in 10 Californians believe increasing rooftop solar helps reduce air pollution in poorer neighborhoods where heavy polluting power plants are usually built. 

The poll involved 1,000 respondents and had a 3.1% factor of error. Respondents reflected the diversity found throughout California in terms of geography, income, racial and ethnic backgrounds, and political outlook. 

Net energy metering is a program that compensates solar consumers for any excess electricity they export to the grid. The program has helped fuel the explosive growth of solar across the state. 

To receive a copy of the poll, email Bernadette@calseia.org or eddie@brightlinedefense.org. 

About Brightline Defense

Brightline is a policy advocacy non-profit that works to empower communities and create sustainable environments. Our focus is on quality-of-life improvements in low-income communities and communities of color, particularly those historically polluted by dirty power plants.

About CALSEIA

CALSEIA represents a diverse membership committed to growing the California solar industry. CALSEIA engages with local and state decision makers to ensure California remains a solar energy leader through good public policy and regulations that provide clarity, transparency, and certainty for our growing market. 

California Agriculture Community Files Letter to California Public Utilities Commission in Support of Continued Solar Net Metering

October 8, 2015 -- A group of sixteen farms and agricultural businesses sent a letter to the California Public Utilities Commission (CPUC) today declaring their support for the continuation of solar net metering.

The filing is a response to actions by the state’s investor-owned utilities proposing to make California the first major solar state to abandon net metering, a cornerstone policy of every successful solar market in the country. The utility proposals would put future customers’ ability to go solar at risk. The CPUC is expected to determine the fate of net metering in California by December 31, 2015.

“I am a walnut grower who is impacted by the extremely high rates of mid-day peak pricing to the point that it is not economically feasible for me to use my pumps during the day,” wrote Greg Swett of Swett Orchards. “Through net-metering and larger installations of solar panels, it is possible that these peak prices will be reduced that will benefit me directly by allowing use of these pumps.”

“Net metering works for California farms and agriculture,” said Bernadette Del Chiaro, Executive Director of CALSEIA. “It provides these businesses with the type of choice and flexibility that allows them to control costs while managing their impact on the environment.”

The letter was signed by sixteen different farms, throughout California from Lakeside to Redding. The Fresno County Farm Bureau, Good Nuts, and Swett Orchards also sent letters of support for net energy metering to the CPUC.

The letter reads, “California is a nationwide leader in agriculture, producing much of the nation’s produce, dairy products, and wine. We also lead the nation in rooftop solar and set the standard for forward-thinking energy policy. We encourage the California Public Utilities Commission to continue full net energy metering, including aggregate net energy metering and annual true-ups, for California’s farmers, and for all solar customers throughout the state.”

Net energy metering is a program that compensates solar consumers for any excess electricity they export to the grid. The program has helped fuel the explosive growth of solar across the state. Before the end of this year, the CPUC will decide on the future of net energy metering, including among options proposed by the three investor owned utilities, PG&E, SCE, and SDG&E, all of which include fees and rates designed to make solar uneconomical in order to protect the utility’s monopoly.

About CALSEIA

Since the 1970s, CALSEIA has advanced the common interests of the California solar industry, helping make California's solar market the most robust in the United States. Comprised of California solar contractors, manufacturers, distributors, developers, utilities, engineers, consultants and educational organizations, CALSEIA represents a diverse membership committed to growing the California solar industry. CALSEIA engages with local and state decision makers to ensure California remains a solar energy leader through good public policy and regulations that provide clarity, transparency, and certainty for our growing market.  

Fresno County Farm Bureau Files Letter to Public Utilities Commission in Support of Continued Solar Net Metering

FRESNO -- October 6, 2015 -- Fresno County’s largest farm advocacy organization sent a letter to the California Public Utilities Commission (CPUC) declaring its support for solar net metering. 

Fresno County Farm Bureau’s letter is a response to actions by the state’s investor-owned utilities proposing to make California the first major solar state to abandon net metering, a cornerstone policy of every successful solar industry in across the country. The utility proposals would put future customers’ ability to go solar at risk. The CPUC will determine the fate of net metering in California by December 31, 2015.

“One vital component of solar that FCFB supports is net energy metering,” wrote Ryan Jacobsen, CEO of the Fresno County Farm Bureau. “The program has helped fuel the explosive growth of solar across the state, particularly on farms and ranches.

Fresno County Farm Bureau represents 3,500 members and the County produces more than 400 commercial crops annually, totaling over $7.03 billion in gross production value in 2014.

“Net metering works for Central Valley farms,” said Bernadette Del Chiaro, Executive Director of CALSEIA. “It provides these farmers with the type of choice and flexibility that allows them to control costs and run a more sustainable business.”

Net energy metering is a program that compensates solar consumers for any excess electricity they export to the grid. The program has helped fuel the explosive growth of solar across the state. Before the end of this year, the CPUC will decide on the future of net energy metering, including among options proposed by the three investor owned utilities, PG&E, SCE, and SDG&E, all of which include fees and rates designed to make solar uneconomical.

About CALSEIA

Since the 1970s, CALSEIA has advanced the common interests of the California solar industry, helping make California's solar market the most robust in the United States. Comprised of California solar contractors, manufacturers, distributors, developers, utilities, engineers, consultants and educational organizations, CALSEIA represents a diverse membership committed to growing the California solar industry. CALSEIA engages with local and state decision makers to ensure California remains a solar energy leader through good public policy and regulations that provide clarity, transparency, and certainty for our growing market.  

About Fresno County Farm Bureau

Fresno County Farm Bureau is the county's largest agricultural advocacy and educational organization, representing 3,500 members on water, labor, air quality, land use, and major agricultural related issues. Fresno County produces more than 400 commercial crops annually, totaling over $7.03 billion in gross production value in 2014.  For Fresno County agricultural information, visit www.fcfb.org.