Round 2
Navigating The Shift: Solutions for 2026
Wednesday, July 22 | 10:30 AM - 12:00 PM PT
With the phase out of the residential ITC, imminent phase out of the commercial ITC, along with attendant complexity around FEOC rules, contractors are actively looking for tools and partners that can give them an edge. CALSSA’s new four-part webinar series, Navigating the Shift: Solutions for 2026, is designed to showcase exactly that.
Each webinar will feature five companies whose products or services help California solar and storage contractors win more business, protect margins, and navigate a shifting regulatory and tax landscape.
Join us on Wednesday, July 22 for our second webinar in the series where we’ll have the following speakers and topics:
Aurora: With utility bills rising and policies getting tighter, combined with an increasingly unreliable grid, it's not just about solar anymore. The true sale in most markets is solar + storage. But, how did we get here? And more importantly, what can you do to sell more storage?
EP Cube: California's storage market is evolving rapidly as homeowners seek greater energy resilience, backup power, and control over rising electricity costs. EP Cube will explore how residential battery storage is changing the value of solar, key trends driving adoption, and practical considerations for contractors and homeowners as energy needs continue to shift. Attendees will gain insight into the growing role of storage in California's residential energy landscape.
SolStrut: At SolStrut, we've developed an integrated metal roofing and solar racking system that installs directly beneath the solar modules to serve as the roof itself, eliminating traditional penetrations. This approach reduces long-term leak risk while providing a clean, low-profile appearance suitable for architecturally sensitive projects. During the webinar, we will discuss how this system helps contractors address challenging residential roof conditions and explore applications for multi-family and shade structure projects.
Alchemy Solar Distribution: Today's solar market requires more than sourcing equipment—it requires creative financial solutions to keep projects moving. This presentation will discuss how developers and contractors can overcome common roadblocks through approaches such as tax credit purchases, equipment financing, and project asset acquisitions that improve liquidity and help projects reach completion.
The Energy Suite: Solar and Storage only is no longer the long-term winning formula. The market has shifted, Will you? Rolling out in more than 600 markets in the US and Canada. Everything Energy in One Place. One energy conversation. One Mobile App. Instantly add 27 energy impactful technology categories to provide your customers, along with relationships with the top 25 energy research universities to provide the latest innovations. All leveraged by the same co-op model that has a 102-year proven track record. With the Energy Suite, you are not just a part of the shift, you have ownership in the shift. Strong, independent and united.
This members-only webinar is free for all CALSSA members.
** PLEASE PROVIDE YOUR WORK EMAIL WHEN REGISTERING OR YOUR REGISTRATION MAY BE DENIED. **
If you would like to become a member and get free access to this webinar, you can join here.
If you have question, please contact info@calssa.org
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